Music Audience Exchange

Brand Identity / Brand Strategy / Campaign / Digital

A comprehensive brand book and visual identity system covering typography, color, imagery, and messaging across marketing, digital, and promotional materials.

A platform created for music lovers
Case Study
Live Experience

Challenge:

Audience:

Creative Approach:

My Role:

Build a cohesive visual story for MAX that communicated its innovative approach to connecting brands, artists, and fans while bringing the platform and live-event experiences to life, supporting the goal: connecting brands and artists in a more authentic way.

Brands, marketers, artists, event partners, and music fans looking for more meaningful, interactive connections through live music.

Developed a dynamic visual storytelling approach that translated MAX’s platform, music partnerships, and live experiences into engaging creative across every customer and audience touchpoint.

Led visual storytelling and creative direction for MAX, creating and overseeing a cohesive suite of assets across print, digital, social, video, presentations, experiential environments, and live events while ensuring every touchpoint felt connected to the broader brand story.

Program Guide

Brand System:

Environment:

Print + Digital:

Outcome:

Developed and maintained a flexible visual language for MAX that could adapt across marketing campaigns, brand partnerships, digital experiences, presentations, video, and physical environments while maintaining a consistent and recognizable identity.

Extended the MAX brand into live music environments through experiential graphics, event signage, branded installations, audience touchpoints, and interactive experiences that connected the physical event to the digital platform.

Designed integrated creative across print and digital marketing, social media, presentations, sales materials, event collateral, and campaign assets, creating a seamless visual experience across channels.

Created a unified brand experience that strengthened MAX’s visual presence and clearly communicated its role in connecting brands, artists, and fans through technology, music, and immersive live experiences.

Case Study