KnowledgeDriven
Editorial + Data Visualization
Making complex information easier to understand through editorial design and visual storytelling.
Challenge:
Audience:
Creative Approach:
My Role:
Transform complex healthcare industry insights, data, and thought leadership into an engaging editorial experience that positioned AmerisourceBergen as a knowledgeable and forward-thinking industry leader.
Healthcare manufacturers, providers, pharmaceutical professionals, business leaders, and other industry stakeholders looking for actionable insights into the evolving healthcare landscape.
Created a sophisticated editorial design system that combined bold typography, data visualization, photography, and layered imagery to make complex information more accessible, compelling, and visually memorable.
Led the visual storytelling and graphic design for the publication, shaping the overall art direction, editorial layouts, typography, photography treatment, infographics, data visualization, and production of the book from concept through final print.
Book
Brand System:
Environment:
Print + Digital:
Outcome:
Extended AmerisourceBergen’s existing brand into a cohesive editorial system using a refined typographic hierarchy, structured layouts, photography, color, and graphic elements to create consistency across the publication.
Designed the publication as a tangible brand experience that could be used as a high-impact thought leadership piece for meetings, presentations, conferences, and client engagement.
Developed the complete print publication and supporting visual assets, translating detailed articles, statistics, charts, and industry insights into clear, engaging layouts designed for both readability and visual impact.
Created a premium thought leadership publication that transformed complex healthcare intelligence into an accessible and visually compelling brand experience, reinforcing AmerisourceBergen’s expertise and authority within the industry.