Neon light display with red, white, and blue stripes, and a partial view of a black car with reflective surface and illuminated wheels, on a dark street at night.

Driving What’s Next

Automotive Marketing | Digital + Executive Communications

A sophisticated editorial system combining premium automotive photography, strong typography, restrained data visualization, and highly structured layouts.

*Representative work shown for confidentiality. Content, data, imagery, and messaging have been recreated or modified to demonstrate the design approach and process.

Challenge:

Audience:

Creative Approach:

My Role:

Supporting a large automotive organization meant communicating complex business and marketing initiatives across a wide range of audiences and channels. The challenge was creating clear, consistent visual communications while working within established brand standards and managing a high volume of concurrent projects.

Senior executives, business leaders, marketing and innovation teams, and stakeholders involved in shaping the future of the automotive and mobility experience.

I approached the presentation as a visual narrative rather than a traditional corporate deck. The story moves from the current state of mobility into emerging opportunities, using bold automotive imagery, editorial typography, data visualization, diagrams, and customer journeys to make complex ideas easier to understand.

Responsible for concept development, visual storytelling, presentation design, digital communications, and end-to-end creative production across multiple initiatives including: Executive presentations, data visualization, and brand/system exploration

Keynote

A digital concept graphic highlighting the theme of future automotive innovation with a dark background, neon red and blue lighting effects, a sleek black car, and text reading ‘Driving What’s Next’.

A digital infographic titled 'The Opportunity' displaying data on customer behaviors. It shows that 78% of vehicle research starts on a phone, 6.4 digital touchpoints occur before the first dealership visit, and 71% expect brands to recognize them ac

Chart showing five stages of the customer journey: awareness, research, consideration, purchase, and ownership, with associated activities and tools at each stage.

A digital presentation slide with a dark background. The left side contains a brief paragraph about customer data, and the right side lists three challenges: fragmented data, siloed channels, and slow rollout, each with brief descriptions. The slide

A presentation slide titled "Three customers, three journeys" displaying three customer personas: 'The Urban Commuter' with priorities like range and costs, 'The Family Planner' focusing on space and safety, and 'The Performance Enthusiast' emphasizi

A slide titled 'A framework in four moves' with four numbered points: 1. Unify with a customer record, 2. Personalize content and offers, 3. Orchestrate web, CRM, retail, and service signals in real time, 4. Learn from a measurement model. The backgr

A digital diagram showing a customer-centered marketing ecosystem with channels such as web, email, social, mobile, video, dealership, and others connected to a central customer node.

Slide titled 'What success looks like' displaying statistics related to engagement, conversions, and content completion for a concept deck presentation.

A digital presentation slide titled 'One visual language, end to end.' featuring sections on typography, grid, photography, iconography, color, data visualization, and presentation components, with various design elements and sample data.

Dark background with text reading 'One system. Many experiences.' and 'Driving what's next. Digital transformation.' in white font, with red accents, indicating a focus on digital innovation and integrated systems.

Brand System:

Environment:

Print + Digital:

Outcome:

I developed a flexible visual system built around strong typography, dramatic imagery, structured grids, bold graphic moments, and consistent information hierarchy. The system was designed to give the presentation a premium automotive feel while providing enough flexibility to handle everything from strategic messaging and statistics to diagrams and customer journeys.

The presentation was designed to work as part of a larger executive and experiential environment, with visuals and messaging that could translate beyond the screen into conference, meeting, and presentation spaces. Large-scale imagery, bold typography, and concise messaging were designed to maintain impact at different sizes and viewing distances.

The system was designed with multiple applications in mind, including the primary digital presentation, executive communications, supporting print materials, event graphics, and digital marketing assets. Creating the visual language as a scalable system allowed the same story to remain consistent across formats rather than treating each touchpoint as a separate design exercise.

The result was a cohesive, visually driven presentation that transformed complex information into an engaging story about the future of mobility. More importantly, it demonstrated how strategic content, brand design, data, and visual storytelling can work together to create a presentation that feels like an extension of the brand rather than simply a collection of slides.

Print + Digital